Privacy Policy


Emma Kersey Dance School – Privacy Policy

1. Introduction Emma Kersey Dance School (“the School”) is committed to protecting the privacy and security of our students, parents/guardians, and website users. This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with UK GDPR and the Data Protection Act 2018.

2. What Personal Data We Collect We may collect student names, dates of birth, parent/guardian contact details, emergency contacts, medical information, attendance records, payment information (processed via ClassForKids), and consent preferences. Technical data such as IP addresses may also be collected through online platforms.

3. How We Use Personal Data We use personal information to register students, manage attendance, ensure safety, communicate with families, process payments, organise events and exams, and meet legal obligations.

4. How We Store and Protect Data Personal data is stored securely, protected by passwords and restricted access. We do not sell or share data for marketing.

5. Sharing of Personal Data We may share data with ClassForKids, exam boards, event organisers, emergency services, and professional service providers. All third parties comply with UK GDPR.

6. Photo & Video Consent No photos or videos are taken or used without explicit consent via a separate GDPR Photo & Video Consent Form. Consent may be withdrawn at any time.

7. Data Retention Student records are retained for up to 3 years after leaving. Financial records are kept for 6 years.

8. Your Rights Under UK GDPR You have the right to access, correct, delete, or transfer your data, withdraw consent, or lodge a complaint with the ICO.

9. Contact Details For data questions or requests, please contact the School.

10. Updates to This Policy Updates will be posted and take effect immediately.